With over 30 years of program, product, and business development experience, Peggy Winton is responsible for the strategic, technical, and business direction of AIIM. Peggy believes that marketing and technology are converging and moving to the forefront of the business in order to deliver the ultimate customer experience and adapt to a world that has shifted from physical to data, technology, and automation. She has applied this philosophy to a set of inbound methodologies that have resulted in significant reach and growth of the active AIIM community (now 200,000).
Winton joined AIIM in January, 2002 directly from Computer Sciences Corporation (CSC), where she served as Business Developer and strategist for the Consulting Group. Prior to CSC, Winton was Vice President and Chief Operating Officer for TTM, Inc., an international firm specialising in web-based and cooperative marketing programs for tourism development. She earned a Bachelor's Degree from Randolph-Macon Woman's College and a Master's Degree from the University of Maryland.
An accomplished writer and speaker, she has authored numerous articles, as well as developed key strategic plans and presentations for the Association. Winton speaks regularly at AIIM and AIIM partner conferences on buyer trends and information-driven business processes.
Welcome Address - Planning Your Digital Transformation Journey: Windscreen or Rearview Mirror?
09.00am - 09.30am
We are all on — or should be on — a Digital Transformation journey. And, as we would for any good road trip, we need to consider important questions before we embark on this one: - Where are we headed, and what’s the best route to take us there? - What should we pack for the journey, and ... Who will help us navigate? - What’s our driving style, and what are the checkpoints for progress along our way? If a roadmap is a strategic plan that defines our desired outcome and identifies these major mileposts needed to reach it, Intelligent Information Management (IIM) is the Digital Transformation roadmap. It is a methodology that leverages the windshield (future opportunities) rather than the rearview mirror (outdated models). The motor's running; are you in drive or reverse?